Have you ever seen a great brand without a logo? Not? That is because there are none. A logo has a huge impact on how your customers will perceive your brand. So naturally you want your logo to stand out. But how do you get there?

Do not worry! This handy guide will teach you everything you would like to understand styling the right logo for you and your business. From defining your brand identity and understanding what makes a logo great, to creating the proper design decisions and navigating the planning process, read on to find out the way to design a logo.

Here are the most important steps in designing a great logo:
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You may be wondering: How can I design my own logo?
These are the steps to follow:

1. Understand why you need a logo
2. Define your brand identity
3. Find inspiration for your design
4. Check out the competition
5. Choose your design style
6. Find the right type of logo
7. Pay attention to color
8. Pick the right typography
9. Communicate with your designer
10. Evaluate your logo options
11. What not to do when designing a logo
12. Integrate your logo design into your brand

Business really is like dating—you’re trying to draw in the proper customers and make them fall head over heels crazy together with your brand. So consider your logo because the picture on your dating profile. It’s what’s getting to make people take interest and check out to find out more about you (or swipe left because you’re not for them). So you would like to seem your best, right?

Your logo will have an enormous impact on the primary impression your business goes to make: it’ll give your customers information about your brand and allow them to know if it’s right for them.

Because your logo is such an important neighborhood to your brand, you would like to make sure it is done correctly. All your brand materials will have your logo on them. You will see your customers from your website, your packaging and your business cards. Make it count! A solid and professional logo design doesn’t just have the power to express what it stands for. It will also make an honest first impression and help you stand out from the competition.

2. Define your brand identity.
on and help you stand out from the
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You want your logo to communicate the personality of your brand. And to do that, you must first understand what the core personality of your brand is. Once you have a clear idea of what makes you unique and what your brand is about, it will be much easier for you to make design decisions that complement and complete that image.

Here are some questions you can ask yourself to get to the bottom of your brand identity:

• Why did we start this business?
• What makes us special?
• What can we do better than anyone else?
• What are beliefs and values that are important to us as a company?
• If we could describe our brand in three words, what would they be?
• What are the three words we might want our customers to use to explain us?

3. Find inspiration for your design

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The hardest a part of the planning process are often the look for logo inspiration. Luckily we’ve got some tips for you which will make it very easy.

Start with a brainstorm

Perhaps you’re a conceptual person and wish to begin with collecting verbal ideas. A correct brainstorming session are often just what you would like to pin down the design and feel you’re trying to realize. Here are three steps which will assist you prolong the simplest creative logo ideas:

1. Follow the principles of the brainstorm: Brainstorming is about getting all ideas out (even those awful ones) and writing them down. Even a horrible idea can spark a conversation that results in a genius solution.

2. Think like your audience: Make an inventory of words that describe your brand and the way you would like it to be perceived. Think sort of a person in your target demographic and always remember what would be important to them.

3. Get everyone involved: A one-person-brainstorm is ok, but only diversity will make the magic happen. Usher in people from every department or maybe friends and business partners. The more perspectives, the higher.

 

 

 

 

 

 

 

When it involves brainstorming your logo, don’t be scared of thinking out of the box and being a touch different. See how logos just like the ones for Easy Storage Solutions and Pariter Equity combine ideas that you simply wouldn’t necessarily accompany each other—like cloud and lock or an arrow and stock stairs? These original logo choices help them express character and stand out from the gang.

Make a mood board

If you’re a visible person, a mood board could also be the right tool for you to urge inspired. You’ll create an actual board by ablation and pinning printed images or make a digital one (Pinterest would be the apparent choice here). Simply collect all the pictures you are feeling drawn to—those are often other logos, color combinations, illustrations or graphics, go wild! You’ll see, your mood board will reflect what style and style features you’re gravitating towards in no time. Need an honest place to start? We suggest checking out the Pinterest for logo inspiration gallery.

 

 

 

 

 

 

Think about how your business is often displayed on your logo. Simply Rooted is all about down-to-earth and local food and its vintage logo perfectly reflects this with hand-drawn tubers. If you’re striving for a consistent aesthetic, your mood board can include vintage logo images, handcrafted illustrations, and organic shapes and colors. Or watch the Rugged logo visualize your “robust” brand identity during a word branding that looks bold and rough, but still packs a unique vibe with a reflective gold effect. Your mood board gives you the ability to put those elements together.

4. Check out the competition

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The best place to steal borrow ideas? Your competition! Inspect what’s already out there, what works well together with your audience and what you ought to avoid. While stalking those other businesses, believe what makes them different from you and the way you’ll emphasize these differences in your logo design.

Obviously, make sure you stay away from your competition. If all the opposing businesses in your industry are going monochromatic, maybe you should pick some color to tackle them. If everyone else is traditional, maybe a fun, modern logo will turn heads.

 

 

 

Check out the three logos above and the way they convey their brand personalities. 360° has the keyhole on the letter “O” and  two half circles which representing the protection. 7 To 7 logo has the Pin map and the navigator on the letter “O” which is representing traveling. Leafwell logo has the Hemp leaf on it which is representing CBD business.

5. Choose your design style

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Now that you simply have a transparent idea of your brand and are feeling inspired, it’s time to start out translating that into design. There are many different elements that inherit play here, from colors, shapes and graphics to typography. Isolating each component and what it can do for your logo will assist you take things step by step, instead of getting overwhelmed with the entire design all directly.

When brooding about your logo, the primary thing you would like to do is pick the proper design aesthetic for your brand. There’s nobody style that’s right for everybody, only what’s best for your brand.

Classic

Fashion logos are usually fun and exciting, but they will quickly look out of date. A classic style gives you added strength and can help you reach a wider audience. This aesthetic keeps it simple and doesn’t venture into crazy color palettes, graphics, or fonts. A classic style tells people that you are reliable and down-to-earth.

Retro or vintage

There is a reason why vintage and retro designs are quite fashionable. They instantly remind you of the past and evoke romantic feelings in nostalgia. An old logo tells customers that the story criticizes you in that you sell something that is done correctly.

Modern and minimalist

Brands often choose a clean and minimal style to express how fresh and modern they are. This style uses tons of white space, minimal details, and clean lines that often lead to sleek, cropped logos. A modern, minimalist style shows your customers that your brand is up to date, cool, and knows what counts.

Fun and quirky

Brands often choose a clean and minimal style to express how fresh and modern they are. This style uses tons of white space, minimal details, and clean lines that often lead to sleek, cropped logos. A modern, minimalist style shows your customers that your brand is up to date, cool, and knows what counts.

 

Can’t pick just one?

Of course these styles aren’t mutually exclusive: Just mix and match them to fit your brand. For instance your brand are often both handmade and fun at an equivalent time, just take a glance at how the quirky, illustrated logo for The Prickly World pulls it off.

6. Find inspiration for your design

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In addition to the general style there are 7 main sorts of logos you’ll choose between once you are creating your logo. You’ll pick the one that suits your name or overall aesthetic best, or combine them to make something unique.

• Lettermarks (or monogram logos)
• Wordmarks (or logotypes)
• Pictorial marks (or logo symbols)
• Abstract logo marks
• Mascots
• Combination mark
• Mascots
• Emblem

7. Find inspiration for your design

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Colors can have plenty of various meanings. The psychology behind color is complex, but to stay it short, colors have certain emotions and concepts attached to them. to find out more about color theory make certain to see out this in-depth guide logo colors and their meanings.

 

 

 

 

 

 

 

 

 

 

 

 

 

• Red: Red stands for excitement, passion and anger. It’s an excellent choice if your brand is loud, youthful and needs to face out.
• Orange: Orange is far less used than red but it’s even as energetic. this is often a vibrant, invigorating and playful color.
• Yellow: If you would like to seem accessible and friendly, yellow is that the right choice. It gives off a cheerful, affordable and youthful energy.
• Green: Green is extremely versatile and may work for any brand really. It’s especially perfect for anyone who wants to determine a connection to nature.
• Blue: Blue may be a very classic and customary choice. it’s calming and funky and symbolizes trustworthiness and maturity.
• Pink: If you like femininity, nothing works better than pink. But that’s not all! Pink with shades like pastel pink, millennial pink or neon magenta can give your logo an old and fresh, yet youthful and feminine look.
• Brown: Brown may at first seem like an odd color choice but it works perfectly for angry masculine wine logos. It can give your brand a handicraft, unique and aged look.
• Black: If you are looking for a soft, modern and luxurious look, black would be a great option. If you want to keep it simple, a minimal black and white logo is the way to go.
• White: Do you want your logo to look clean, modern and minimal? Use lots of white on your logo. As a neutral color, it works well with all other colors but adds a clean, youthful and affordable original touch.
• Gray: Great is the ultimate color if you want to achieve a mature, classic and serious look. The darker shades look more mysterious, the lighter shades more accessible.

Combining colors

Of course, you don’t got to persist with a monochrome logo using only one color, but you’ll combine several logos colors to inform an entire brand color story. To choose colors that employment well together, take a glance at the color wheel.

• Primary colors lie directly across from one another on the colour wheel. they carry out the simplest in both colors and make a really dynamic look.
• Secondary colors fall on the brink of one another on the wheel. If you would like your logo colors to be harmonious, these will work well together.
• Tertiary colors draw from three equal sections on the color wheel. Pick these for an interesting and bold effect.

 

 

 

 

 

 

 

8. Pick the right typography

Want to settle on a font that enhances and complements your logo? There are 4 basic sorts of fonts you’ll work with to offer your logo a singular look:

 

 

 

 

 

 

 

 

 

Serif fonts

See how the font gives the Tony Jayne Naturals logo an elegant and timeless look? Serif fonts make your logo look classic and high-end. Serifs are “small” feet at the bottom of the letters, which gives them a more up-to-date feel. These are very versatile and look great with any lead-back design, but they work especially well with classic, elegant or classic designs.

Sans serif fonts

Sans-serif fonts are perfect for a contemporary and clean look. They don’t have the small feet that serif fonts have which makes them look very sleek and straightforward . This works great for contemporary brands, just like the minimal and modern Mary Jane’s CBD Dispensary logo above.

 

 

 

 

 

 

 

 

 

Script fonts

Script fonts are reminiscent of handwriting. From elegant calligraphic fonts to relaxed and down-to-earth scripts, there’s an enormous variety out there. Use them to form your logo look more individualistic, just like the Organic Smile logo above.

Display fonts

Display fonts are decorative fonts that are highly stylized and really catch the attention. Take a glance at the Coffea Oil logo above that uses a display font to offer the planning a fun flair.

Your typography can become really powerful once you combine different logo fonts with one another. determine how during this guide to selecting fonts for your brand.

Bring your design elements together

Now that you simply have a thought of all the various elements your logo consists of, you would like to form sure that they work together. You would like to pair them during a way that’s harmonious to make the vibe you’re trying to find.

9. Communicate with your designer
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Now that you simply have considered all the required style points, you’re able to start designing! There are some ways to urge a logo, so you ought to consider which one suits you best. Agency, logo contest, 1-to-1 project or logo maker? Different prices accompany different qualities and every one options have their pros and cons.

Sometimes it’s going to take a touch of trust in your designer, but attempt to stay hospitable suggestions. Remember, your designer is an expert and features a great pity what makes an honest logo. Giving many detailed and clear feedback is what gives designers an understanding of what you wish. it’s going to sound cheesy but it’s true: the simplest design happens once you and your designer work together.

10. What makes a good logo?
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A good logo is instantly recognizable, reflects your brand message, and makes it stand out. An effective logo looks professional and fits perfectly with a brand identity. A great logo should also work at any size and anywhere you’d like to use your logo.

A good logo:

• is unique and distinctive
• is memorable
• works at any size and anywhere
• reflects your brand identity
• is timeless

But the way to make an honest logo? Here are some general inquiries to ask yourself when evaluating your logo options:

• Can you tell what it’s in 2 seconds? Will people immediately know what your business does?
• Is it simple and memorable? Will your customers be ready to remember it?
• Is it versatile? Can it’s applied to all or any your brand’s needs?
• Is it timeless, or would you’ve got to try to to a redesign during a few years?
• Is it unique? Does it set you aside from your competitors?
• Does it appeal to your target audience?

Obviously your brand’s needs and expectations for a logo are going to be much different if you sell children’s clothing and wish an easy logo which will be stitched onto fabric than if you create sophisticated high-end wine with an intricate label, or a high-tech app that lives on peoples’ phones. So don’t forget to require a step back and consider the larger picture while you’re designing your logo. this is often not about personal taste, it’s about what works best for your brand.

11. What not to do when designing a logo
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There are some common pitfalls that await you when you’re designing your logo. Here are some recommendations on what to not do:

• Don’t concede to the clichés of your industry. You’re a dentist so your logo must have a tooth in it?
• Don’t make it too complicated. Simplicity is vital for a memorable (and printable) logo.
• Don’t attempt to be too trendy. Trends are fantastic, but confirm your logo won’t look dated in three years.
• Don’t accept a coffee quality logo just to save lots of a couple of bucks. Your logo isn’t the place to scrimp and oftentimes you get what you buy.

12. Integrate your logo design into your brand
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Now that you simply skills to style a logo, what’s next?

Once you’ve got your logo, you’ve created the perfect basis for all the branding material your business needs—whether its business cards, packaging design or web design. By setting the tone for your style, color palette, font and overall look and feel your logo is that the start line for your brand collateral and your designer are going to be ready to create a seamless search for you. And a bit like that, your business is prepared to point out the planet it’s brand-new face!

Ready to get yourself the perfect logo?

Let our expert designer team to create a unique brand mark for you.

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